So much of our culture of socialization is centered around bars, and that’s a dangerous thing.
Don’t get me wrong, I enjoy a good beverage—but the assumption that drinking alcohol goes hand-in-hand with being social is one that leads to all sorts of bad things.
Fortunately, we’re seeing a growing movement of gatherings and even physical spaces that are not just offering non-alcoholic options, but going anti-booze altogether.
One such example: Listen Bar, a pop-up bar in Williamsburg that has put together a tremendously impressive branding campaign around their temporary space.
To break the bond between going out and drinking alcohol is no small task, but for a growing number of people who want to be social without all of the consequences of drinking this can be a dream come true.
Potential negative consequences of drinking
They’re so darn numerous. Just a few:
spending money • gaining weight • numbing feelings • getting hung over • compromising judgment • depressing the system
So, despite just how much money it generates, finding alternatives seems more than a little important.
A new kind of message
For the hashtag generation, some new, healthier language is emerging:
#boozefreebar #alcoholfree #noalcohol #noalcoholchallenge #spiritfree #nonalcoholic #sober #nohangover #na #recovery #soberoctober #sobercurious #soberlife #soberissexy #drylife #mocktail
While offering alcohol might be an integral and expected part of your existing gatherings, this begs the question:
How might you experiment with supporting non-alcoholic gatherings in your communities?
Learn more about these fabulous folks and get inspiration from them here:
7 Reasons Why I’m Opening A Bar With No Alcohol
Personally, as far as good vibes go, I’ve found not drinking to be surprisingly underrated.
Lorelei Bandrovschi, founder of Listen Bar
* All photos belong to Listen Bar. Share respectfully.