{"id":2799,"date":"2018-02-14T17:04:42","date_gmt":"2018-02-14T22:04:42","guid":{"rendered":"https:\/\/nwc.co\/3\/?page_id=2799"},"modified":"2020-02-11T22:34:09","modified_gmt":"2020-02-12T03:34:09","slug":"coworking-launch-strategy","status":"publish","type":"page","link":"https:\/\/nwc.co\/3\/coworking-launch-strategy\/","title":{"rendered":"One-on-one Coworking Strategy"},"content":{"rendered":"

Coworking is changing the world’s relationship with work as we we know it, so it will continue to grow for a long time.<\/span><\/p>\n

Figuring out the best possible approach, however, will require a smart approach to the business model you choose, the way you go about rallying support, how crafty you get with fundraising, and much more. <\/p>\n

In one hour, I’ve saved people hundreds of thousands of dollars and years of headaches by helping them with big decisions. <\/p>\n

Having worked with thousands of space owners since 2007, I’ve seen almost every imaginable scenario and learned the best way of dealing with all of them. <\/p>\n

If you book a consult with me, I’ll review all of your current materials and help you come up with a next step that will help you get on the right path. <\/p>\n\n\n

Book a strategy session now<\/a><\/div>\n\n\n

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Most people getting into coworking these days are making huge, costly mistakes.<\/b><\/h3>\n

Too many folks are assuming that coworking is simply a slightly different way of renting workspace. They think they can build out a nice-looking space and people will suddenly show up.<\/span><\/p>\n

The worst part is that they don’t realize how wrong they are until the doors are open.<\/b><\/p>\n

By that point, they’ve set themselves up for a lot of pain. <\/span>(PS – Are you in this position? I can help you turn your situation around super fast. Read on!)<\/span><\/i><\/p>\n

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CASE STUDY: A real midtown NYC coworking space that will go unnamed<\/span><\/i><\/span><\/p>\n

They were making no small amount of buzz, and for good reason\u2014they had opened an ambitious, full-building project right in the heart of Manhattan. <\/span><\/i><\/p>\n

They had a slick-looking site, a modern space design, and even an impressive lineup of guest speaker events.<\/span><\/i><\/p>\n

So I thought I\u2019d check out how they were doing, about a year after they opened. I had met with the founder right when they launched, but hadn\u2019t kept up with their project since then.<\/span><\/i><\/p>\n

The front desk attendant showed me to a floor dedicated to open-plan coworking. At first, I wasn\u2019t sure I was in the right place\u2014it was completely empty. Not one human being on the whole floor.<\/span><\/i> <\/i>Dozens of desks sitting empty. I couldn\u2019t believe it. <\/span><\/i><\/p>\n

I sat down to work for a couple of hours, shaking my head in disbelief. <\/span><\/i><\/p>\n

Then, one person walked in\u2014another coworker! <\/span><\/i><\/p>\n

I quickly realized that this wasn\u2019t just anyone\u2014this was someone I knew! A former customer of my old coworking space.<\/span><\/i><\/p>\n

We exchanged warm greetings, as we hadn\u2019t seen each other in some time.<\/span><\/i><\/p>\n

<\/i>He said he too was just passing through. I remarked at how terrifyingly empty this space was. He shook his head and told me\u2014<\/span><\/i><\/p>\n

“Nobody does it like you guys did. Still.”<\/span><\/i><\/p>\n<\/blockquote>\n

The people running this space are losing a lot of money. Fast. And when they got started, I can tell you that they felt confident they didn\u2019t need help. <\/span><\/p>\n

Now, I fear they can\u2019t afford to get the help they desperately need to turn things around.<\/span><\/p>\n

Too often, people starting spaces don\u2019t even know which questions to ask themselves until they\u2019re already behind. <\/b><\/p>\n

Questions like:<\/span><\/p>\n