Collaborative communities are the answer.


New Work Cities works with organizers, hosts, and officials to foster interdependence everywhere.

Organizer’s Mindset

As opposed to the Space Owner’s Mindset… Space Owner’s Mindset success metrics: Revenue from renting out space. The space owner is only happy when things happen in their space. Everything that happens outside the space is either a marketing opportunity, competition, or irrelevant. The space owner is inclined toward xenophobia, concerned with how their community fits into the wider landscape only insofar … Read More


How to plan for space utilization?

I recently got this question: I’m trying to figure out how many seats I would have for open coworking. I’d plan to dedicate some of the space to desks and tables and a portion to more casual couch areas and seats at a bar or round table. Do you think I can count the latter (couches, bar, etc) toward my … Read More


That time I met Mark Zuckerberg, and the guy I liked better.

Consider reading the previous chapter, My first Meetup, or: How I made my first friends in NYC To be notified about the next chapter, subscribe here! After my life-changing initial experience, I’d resolved to attend every Jelly I could. I couldn’t make all of them, but I was there often enough to become a staple. I was also enamored with the five bedroom apartment, dubbed … Read More


My first Meetup, or: How I made my first friends in NYC

Consider reading the previous chapter, My first day coworking: a moment that changed my life forever. To be notified about the next chapter, subscribe here! Around the same time I discovered Jelly, I also discovered a site called Meetup.com. As its name implies, Meetup lets people host local gatherings around a particular interest, so people who share that interest could find each other and connect. … Read More


My first day coworking: A moment that changed my life forever

March of 2007, Long Island, NY, Age 22 I thought I’d invented something new. I was standing around the kitchen table at my parents’ home, where I’d just completed my quintessentially Millennial boomerang by calling it home again after college. We were brainstorming about the paradox of working from home versus working for someone else in an office. The idea … Read More


6 exit strategies for coworking spaces. Pick one, or one will be picked for you!

“I don’t need an exit strategy.” I remember thinking this when I got started building New Work City. I was so passionate, so committed, that I thought the very notion of walking away from this thing I was building was a betrayal. There were a lot of things I didn’t know about business when I got started. I certainly didn’t … Read More


How to Start a Coworking Space, Part 3: Barn-Raising

This is part of a series on how to start a coworking space. If you haven’t done so already, read Part 1: The Commitment, and then Part 2: Seeding the Community. Then head back here! By now, you’ve got an active community of people who are committed to helping realize their shared dream of a home for their community. Now, you’ve … Read More


What do you wish you knew when you started? 3 longtime coworking space owners speak out!

In the course of talking to some awesome coworking space owners from the US and Europe, I uncovered an interesting trend when it comes to what they wish they’d known when they got started. I was expecting logistical things. Technical things. Business things! But what I got was, almost universally, an emphasis on identity: “We’ve been open for 6 (!) years now … Read More


How to Start a Coworking Space, Part 2: Seeding the Community

This is part of a series on how to start a coworking space. If you haven’t done so already, read How to Start a Coworking Space, Part 1: The Commitment. Then head back here! “People don’t buy coffee. They buy the smell of coffee.” I’m going to let you in on a crazy secret. It’s not really a secret, but in … Read More


Help us name our new seasonal program for coworking spaces!

I’ve been interviewing lots of coworking space managers, and am noticing some common challenges: (1) attracting and retaining members, (2) maintaining a strong culture and avoiding the “everyone just walks in and puts on their headphones” phenomenon, and (3) lessening the load on the founders and decreasing burnout.   I believe I have a solution that addresses all of those … Read More